According to studies, providing a lousy present might harm your relationships. So, how can you be certain you've chosen something that gift recipient will enjoy?
It's that time of year to review your holiday present list. You'll need to pick out who gets a gift, as well as how much you're going to spend and, most crucially, what to purchase them.
During the typical holiday season, the average UK household spends roughly £500 on gifts, which is comparable to the $650 spent by Americans. And, while giving gifts might make you happy, express your sentiments to the recipient, and even develop relationships, a subpar gift can have the opposite impact.
"Choosing the wrong present for a relationship might be problematic because it implies that you don't have anything in common."
"It seems self-evident that if you spend extra money , you will get a far better gift." consistent with Jeff Galak, an professor of selling at the Carnegie Mellon Tepper School of Business in Pittsburgh, "there's no indication that recipients are sensitive to the value of a present once they find out what proportion they go to understand that item."
is that the gift itself.
Consider the long term.
According to Galak, the technique of providing a
People mistakenly believe that they must diversify their offerings to feel like a good gift-giver, even if it means sacrificing the best item, according to Galak. You can also avoid purchasing something you already own because you don't want to compromise your sense of self-identity.
So, what about those trainers you have that your friend adores? Don't shy away from giving a matching set merely to be different.
Purchase based on a common interest.
Starting with something you've got in common with the recipient may be a great way to buy better, consistent with psychology professor Dunn. Instead of focusing on your tastes and adapting them for how you and the recipient differ, she suggests focusing on what you have in common and selecting a present from there.